Samsung Galaxy Z Flip 3 launch even more important than iPhone 13 — here's why
Samsung Milky way Z Flip iii launch even more important than iPhone 13 — here's why
The Samsung Galaxy Z Flip three on newspaper looks like simply some other sequel, and it clearly won't be as powerful as the rumored Galaxy Z Fold three. And yet the Z Flip three should be a much bigger deal for Samsung.
In fact, the new Z Flip'south fate is arguably even more important than the upcoming iPhone xiii because of what'southward at stake — both for Samsung and for the entire foldable phone category.
To say that there'due south a lot riding on the Milky way Z Flip 3 launch would be a huge understatement. And Samsung could actually utilize a hit right now based on the reported struggles the company is facing with the Galaxy S21 series.
- Samsung Galaxy Z Flip 3: Everything we know so far
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- Just in: Samsung Galaxy Z Fold 3 and Z Flip 3 full specs just leaked
But this week Counterpoint Research reported that Xiaomi overtook Samsung to get the world'due south biggest smartphone vendor for the first fourth dimension. Xiaomi was in first with 17.1%, Samsung 2nd with fifteen.vii% and Apple in third with 14.iii%.
Meanwhile, co-ordinate to a report in Korean publication The Elec, Samsung is extending a direction review of its mobile business in response to alarmingly low sales of the Galaxy S21 series, which is said to have sold simply 13.5 million units during the start half of the year. Compare that to the mid-20 million units for the Galaxy S20 and over xxx million Galaxy S units prior to that.
At a time Samsung is positioning foldable phones as the time to come, it simply tin can't afford for the Z Flip 3 to flop.
This is beingness labeled every bit a special review, which is "done without warning when the elevation leadership considers there is a problem with a item concern unit."
With the Samsung Unpacked 2021 event coming up Baronial eleven, there'due south a lot riding on the success or failure of the the Galaxy Z Flip 3, which is being positioned equally the more mainstream and affordable foldable telephone. In fact, reports betoken to a sizable price cut for the Flip, and one earlier leak said the Flip 3 could be as low as $999.
The Galaxy Z Flip iii is likewise rumored to offer a larger external display and a more durable blueprint that's water resistant and more apps that tin can have advantage of Flex manner.
At a fourth dimension Samsung is positioning foldable phones as the future, it only can't afford for the Z Flip iii to flop. If consumers decide they simply don't want a clamshell foldable Samsung may have to rethink its strategy for the unabridged category.
Meanwhile, Apple is reportedly ramping up production for the iPhone xiii and is said to exist anticipating even more demand than with the iPhone 12. According to a previous Bloomberg written report, Apple is producing xc one thousand thousand iPhone 13 units through the cease of the year, which would exist a 20% increase over 2020.
If you expect at the actual rumors, though, information technology'south piece of cake to run across why some are calling the iPhone xiii the iPhone 12s. The design is expected to be largely the same, save for a smaller notch. And it appears most of the upgrades will be on the within, from a faster and more efficient A15 Bionic chip to a possible new portrait video mode and astrophotography capabilities.
The iPhone 13 Pro serial looks similar a bigger deal, as the Pro and Pro Max are both tipped to get 120Hz displays with an ever-on manner.
Still even with all of the iPhone thirteen hype, Apple tree seems better positioned to weather a lackluster reception than Samsung is. Apple's latest fiscal results testify that practically every expanse of its business is humming along, with iPhone revenue up 65.5% yr over year, services up 26.7%, Macs upwards seventy% and iPads up 78.9%.
With the Galaxy Z Flip three, Samsung needs to start proving that all of the money it has been pouring into foldables has been building towards something and not but another novelty.
In other words, at a time the Galaxy S21 appears to be struggling. Samsung can't run across the Galaxy Z Flip 3 get ignored by shoppers, fifty-fifty if a more powerful Milky way S22 is on the way early side by side twelvemonth. Otherwise, Samsung may have to fold on its foldable push and motility on to something else.
- Next: Samsung Galaxy Z Flip 3 brochure but revealed all the biggest upgrades
Source: https://www.tomsguide.com/news/the-galaxy-z-flip-3-is-even-more-important-than-iphone-13-heres-why
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